enVue : voir plus loin – A magazine for eyecare professionals

Turning a Profit with Kids’ Eyewear

Children’s eyewear represents a significant share of the overall optical marketplace. But while
many opticians and optometrists consider children’s eyewear an important part of their practice,
few are specifically trained to work in this field. In this feature, manufacturers, opticians,
optometrists and eyecare specialists share their thoughts on the best ways to maximize your
sales to this important market.