enVue : voir plus loin – A magazine for eyecare professionals

Consumers’ purchasing act: between indifference and the desire to consume

How can we better define today’s consumer and predict tomorrow’s consumer? The act of purchase often embodies for the consumer the multiple facets of the society. It’s already the case with the vogue of fair trade. New products, new services, new spaces, new approaches on trade: is it true that innovation seems to be the answer to the many developments of consumers?