Optical shows in America and Europe, how to reinvent oneself in times of COVID-19? What goals and missions for 2021?
The international shows take place annually at specific times such as winter, fall or spring. The optical industry takes advantage of this opportunity to present its products, to exchange and feel the current trends. Each trade show has its own personality and participants are looking for business opportunities. How can we remain international and stay on course despite COVID-19? Discussion on the thoughts of some of the leaders of the world’s largest optical trade shows.
En Vogue: Coloured Eyewear