January / February
Video Games: Harmful for the Eyes?
Video games in both 2D and 3D, are known to cause eyestrain, but can they harm the eyes in other ways? Do the risks of eye problems increase with the amount of time spent gaming? How can these problems be prevented or alleviated? Eye specialists will address these issues and
more in this feature.
March / April
The Latest in Sun Lens Technologies
Sunglasses with high-tech lenses now provide wearers with a unique user experience. From special lenses for driving to wrap-around frames designed to protect the eyes from dust, dirt and intense glare, these developments also represent an exciting opportunity for retailers. This story will feature interviews with the manufacturers of high-tech sun lenses and offer suggestions on how to leverage this part of the optical market.
May / June
Generating Website Traffic
Website owners are constantly trying to drive more traffic to their sites. With the exponential increase in the number of new websites and blogs, competition is getting more intense and the rules are evolving in response. Experts in the field provide us with proven strategies to bringing quality traffic to your website.
July / August
Relieving Dry Eye Problems
As the population ages, growing numbers of people are affected by the problem of dry eyes. What are the main causes, symptoms and consequences of ocular dryness? What treatments are available to relieve this condition? This feature will provide an overview of dry eye syndrome,
including new products and other treatments that have been developed to treat it.
September / October
What Men Want
When it comes to choosing optical glasses or sunwear, men have traditionally favoured technical features that ensure comfort, quality and strength. However, a growing number of men are making their choices based on fashion considerations. Designers and manufacturers are riding
this fashion wave, creating more stylish and exciting men’s collections than ever before.
November / December
Turning a Profit with Kids’ Eyewear
Children’s eyewear represents a significant share of the overall optical marketplace. But while many opticians and optometrists consider children’s eyewear an important part of their practice, few are specifically trained to work in this field. In this feature, manufacturers, opticians, optometrists and eyecare specialists share their thoughts on the best ways to maximize your sales to this important market.