January / February
Eyewear craftsman, a disappearing profession?
In this age of industrialization and mass production, eyewear craftsman are resilient fighters. Is it an endangered profession? Are handcrafted frames of better quality than manufactured ones? Who are these craftspeople? Where are they located?
March / April
Eyewear and contact lenses for sports
Combining style and conceptualization, sports eyewear offer a good field-interpretation. Should athletes couple contact lenses with sunglasses for their training? What new materials have been developed to insure comfort and safety in sports eyewear? An overview of the most innovative products in this field.
May / June
Do you know why your clients chose you as their optician or optometrist? How to attract an increasingly demanding clientele while assessing their expectations? Why should you keep developing a clientele? How do we retain them?
July / August
Thousands of Canadians are turning to laser surgery to correct their vision and get free of ophthalmic and contact lenses. To whom do they apply? Everything you need to know regarding refractive surgery, associated risks and success-rate, plus an overview of the different technologies available for the Quebec market.
September / October
You can use different strategies to stimulate sales. Since more than half of sales are decided directly in-store, it is essential for an entrepreneur to keep an eye on how its products are displayed in store. Optimized product visibility in comparison to your competitors is one of the key challenges of merchandising.
November / December
Objects of all fantasies, brand image and precious materials used to create a luxury frame are at the core of its identity. Which models are the most-wanted in this category? Who are the clients looking for these high-end products? How-to sell these unique eyewear?